The client, a U.K. based Real Estate Advisory Firm dealing in the grocery sector, owns rental property and leases the same at varying terms to U.K. supermarkets. As the U.K. government introduced the sustainability target of becoming carbon neutral by 2050, the client saw this as an opportunity to offer solar energy to its tenants as an add-on to its current service line. The client wanted to understand the energy consumption pattern of supermarkets to measure the addressable market size for its new service and requested the TresVista Team to collect data on the energy consumption of U.K. supermarkets.
To conduct market sizing analysis of the energy consumption trends for the top U.K. supermarket chains and volatility assessment of the revenue profiles of various solar energy funds based in the U.K.
The TresVista Team followed the following process:
The major hurdles faced by the TresVista Team were:
To overcame these challenges, the TresVista Team analyzed alternative research studies and extrapolated their findings to achieve the desired results.
The TresVista Team deep-dived into the dynamics of total energy consumption of top U.K. supermarket chains and used the findings to come up with a measure of the addressable market size. The team conducted additional research and shared a list of sustainable energy targets set by top U.K. supermarkets with the client, which further strengthened the understanding of the desired market. The output was used in the client’s marketing material to pitch a new service line to investors.