How we helped a Portfolio Company in creating multiple marketing materials for Print and Digital platforms

March 17, 2023

The Context

The client, a US-based portfolio company, wanted the TresVista team to rebrand sales material per their new brand guidelines. The client also asked the team to work on various digital and print materials, adding modern design trends and layouts based on the product requirement.

The Objective

To create multiple marketing materials for print and digital platforms as per their new brand guidelines.

The Approach

The TresVista team followed the following process:

  • Study and Research:
    • Performed thorough brand research and market study
    • Conducted calls to understand the client requirement and expected output (print / digital)
  • Production:
    • Comprehended specific project instructions
    • Automated the template to avoid rework and maintain consistency
    • Created digital and print material

The Challenges We Overcame

The major hurdles faced by the TresVista team were editing the Spanish documents and working on Adobe software with applications crashing multiple times due to heavy Photoshop and InDesign documents.

The TresVista team overcame these hurdles by typing the Spanish content and checking the breaks using Google to ensure the text does not lose meaning.

Final Product (Sanitized)

The Value Add – Catalyzing the Client’s Impact

The TresVista team automated the client’s procurement-related document along with converting the existing document into Social Media Posts, GIFs, Brochures, and other artworks while the initial requirement was to clone only the original file as per the new brand.