How we helped a Private Equity firm in understanding the DevOps Software industry to identify attractive segments

March 17, 2023

The Context

The client, a Private Equity firm wanted the TresVista team to conduct research on the DevOps Software industry with major focus on identification of investable segments and potential targets. The client provided the team with two criteria:

  • Target screening criteria included only those companies that are in the “mature or late stage” and not owned by strategic players, selected if any of the below holds true:
    • Raised funding at least till Series D
    • Owned by financial sponsors (Buyout occurred before 2021)
    • Publicly listed for PIPE transactions
  • Other Mandatory Criteria included Revenue of more than $75.0mm and less than $1.0bn and Enterprise Valuation of more than $500.0mm

The Objective

To deep dive into the DevOps Software industry, identify attractive segments and narrow down actionable targets.

The Approach

The TresVista team followed the following process:

  • Market Sizing: Estimated market opportunity and identified drivers and trends
  • Segmentation: Segmented the industry based on type of function performed by the software
  • Sentiment Analysis: Identified attractive segments based on growth, actionable targets & market dynamics
  • Screening: Screened companies based on client criteria and identified potential targets
  • Target and Watch List Preparation: Split the potential targets into immediate focus and long-term watch list

The Challenges We Overcame

The major hurdles faced by the TresVista team were:

  • Requirement to build technical knowledge on the topic, research on different jargon and getting used to various inter-changeable terminologies
  • Market sizing of each individual segment in the industry, scarce data on industry wide sales and growth
  • Difficulty in Identification of trends and market share estimation, and subjective decisions for market dynamics attractiveness in the Sentiment analysis
  • Segmentation post target identification as most targets had presence across segments which needed to be classified on the basis of primary service offered

The TresVista team overcame these hurdles by deep diving into the industry, services offered, typical end users, problems solved by services in the development process and understanding the life cycle. Additionally, the team focused on finding similar services offered in different industries to act as a proxy and read through expert opinion on the industry.

Final Product (Sanitized)

The Value Add – Catalyzing the Client’s Impact

The TresVista team provided a comprehensive view of the industry, with major companies in each segment displayed via a Market map. Additionally, the team provided a second target watch-list, which would serve as a repository to the clients for monitoring those targets that might become actionable in the future. The team also specified reasons for acceptance/rejection for every company screened, which could be a useful touch point for future reference.